After meeting with our client we were able to pinpoint some goals for the redesign:
I turned to other websites that have similar mission statementsand goals as Concussion Alliance to determine:
“I don’t know where to get help.”
The lighter blue and teal colors were pulled from the color palette test user results because they conveyed a sense of calm, hope, and healing. These were also colors that I saw being used often in other healthcare websites.
Users needed more contrast on the site in order to improve readability. For this reason, dark blue and black text were used in the redesign.
The first typography chosen was Oswald, a font found in a number of news websites. Upon further research, I learned that this was a very readable font. Open Sans was also used because it is often paired with Oswald, and is a good choice for readability.
The text size used (18-45pt) fell in the “Large or Ex Large” category when researching accessibility.